Tag Archives: network

Using LinkedIn to Expand Your Social Media Efforts

Marketing On LinkedIn

While LinkedIn is known as a place where business people connect and network, by that very nature it is a social media marketing platform as well. A personal or business entity can use LinkedIn to promote itself as well as make connections with other business people in an attempt to broaden one’s network. Aside from signing up and creating a profile on LinkedIn (which is of course the starting point) one of the most popular strategies is getting recommendations. A LinkedIn recommendation can be seen as social […]

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Monetizing The Social Network

Marketing On LinkedIn

A review of ways marketers can align with these consumer hot spots. Online social networks are hot. Those who participate in them belong to two, three, four, maybe even more than 10 or 20 different ones. They enjoy their features, upload photos, request business contacts and talk with friends. For now, consumers get to do this for free. For now. Although social networking in the offline world may be well-established — monetized through conferences, venues, referral fees and headhunters — the online world seems to just be […]

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