Monetizing The Social Network
A review of ways marketers can align with these consumer hot spots. Online social networks are hot. Those who participate in them belong to two, three, four, maybe even more than 10 or 20 different ones. They enjoy their features, upload photos, request business contacts and talk with friends. For now, consumers get to do this for free. For now. Although social networking in the offline world may be well-established — monetized through conferences, venues, referral fees and headhunters — the online world seems to just be […]
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