With so many powerful social media websites these days, it’s never been easier to connect with so many people even if you’re the only person in your business. If you set up your feeds correctly people can, for example, read on Facebook information about your business based on a Tweet which can lead to a connection on LinkedIn. It’s amazing how powerful this “viral marketing” can be and it makes sense why so many businesses are using such strategies.

LinkedIn is a networking website aimed at professional business people and owners. It is said that the average member earns $100,000 or more per year so we’re talking about successful people with the power to make executive decisions. However, for the viral aspect of social media to really work efficiently, it does take time to set up. But, the effort (if done correctly) should pay dividends.

LinkedIn is free so if you haven’t joined yet, do so now. Fill in as much detail as you can without being too long-winded and do not be boring. Use a little creativity to describe yourself and your business. Even consider creating a quick video if possible.

One of the aspects LinkedIn is known for is recruiting so marketers often turn to LinkedIn to find part time, full time, or outsourcing staff. So, if you’re looking to source staff, check LinkedIn for sure.

You can also join relevant groups on LinkedIn. The more you contribute, the more favorable your name will become and people will want to connect with your personally. You can also start your own groups which could lead to future business relationships.

If you own a business, whether you’re a lone entrepreneur or a company with staff, LinkedIn is a great place to make relevant connections to help expand your business to the next level.